We help brands evolve.

[FRAME].strategy:   A creative strategy consultancy focused on helping you frame the future of your brand.



We design to:


Forge meaningful connections

  • Research & Insights

  • Customer Journey

  • User Experience


Evolve your brand’s relevance

  • Brand Story

  • Messaging and Positioning

  • Product Design


Supercharge your trajectory

  • Trends Research

  • Innovation Strategy

  • Product Strategy



Some of our past clients:



Get to Know Us


Head of strategy Anita Schillhorn

Anita has over a decade of experience working closely with agency and company teams to find marketing solutions to business problems, build a compelling brand story, and bring it to life in the best channels. She uses innovative research methodologies to bring the customer into focus as the center point for strategy and communications. She received her MA cum laude in Communications from Temple University and her BFA cum laude in Film from University of the Arts, and teaches digital marketing at General Assembly. 





Head of product Emily Smith

Emily works closely with clients to design, build, and scale high-impact solutions. She's led product development at startups and tech companies, including Etsy, and managed the design and scale programs at nonprofits, such as Girls Who Code. With an MBA from the Haas School of Business and a BS in Computer Engineering from Cornell, Emily brings a unique combination of business strategy and technical insight to every project, along with a passion for sincere, measurable impact. 


Head of design Maya Bruck

Maya brings a deep knowledge of design thinking methodologies and a holistic, human-centered approach to user experience design. With over a decade of experience as a product designer at both agencies and companies like Etsy and The New York Times, she has a knack for breaking down silos and creating a culture of collaboration within product teams.